Deciding to open his own company, the entrepreneur needs not only to rent office space, hire staff, but also to get hold of a logo. Do not underestimate it. After all, the emblem is an important part of the brand and image of the organization. If in doubt, you should pay attention to the fact that every company has a logo. Among them are both global corporations and small firms, the scale of which is limited to one region.
The logo has several functions. Chief among them is the function of recognition and identification of the organization. Thus, the graphic element allows to distinguish the company among competitors and to emphasize the peculiarity of the brand.
The next function is a reflection of the company’s values. As a rule, they are emphasized by the content of the logo and its color palette. Mention should also be made of such a function as increasing loyalty to the products of the organization on the part of the client audience.
To ensure that all these functions work in full, you need to create a logo competently. In this case, a generator of logo Turbo Logo, which enjoys high popularity. If the design of the logo leaves much to be desired, it will worsen the first impression of the brand.
When designing a logo, there are two main issues to decide – the type of sign and its color palette. The types of elements are as follows:
Graphic. Consists of an image that identifies the activities of the organization;
Textual. May include both numbers and letters, but no more;
Combined. Contains a picture and text information.
As for the color design of the logo, this point will be considered in depth below.
Meanings of colors.
The hues and their inherent meanings are as follows:
Blue. Symbolizes reliability and stability. You can find it mainly in the emblems of financial institutions. Among them, “Rosbank”, “VTB”, “CitiBank” and others;
Green. Associated with safety and environmental friendliness. The color is used in the logo of many pharmacies, for example, “Family Pharmacy”, as well as organizations, the sphere of which – growing environmentally friendly products. Among them, “Golden Edge” and “Organic Food;
Black. Popular among the logos of organizations that produce premium products. A prime example is “Mercedes”, “Gucci”, “Burberry”, as well as “Cartier”. This color symbolizes high prestige, luxury and special style;
Yellow. Increases the feeling of hunger. It is not for nothing that the emblems of the companies, which in one way or another are catering companies, are in this shade. These are “Chupa Chups”, “Macdonalds”, “Subway” and others;
Red. Acts as a symbol of courage, activity and excitement. It is likely that for this reason red was involved in the creation of brands “Marllboro”, “Heinz” and even a streaming service “Netflix”;
Purple. Rarely seen in logos, but still present. It emphasizes mysticism, creativity and mystery. Meets at FedEx, Syfy, Apollo and others.
Choose a logo color
If the logo is missing from the company, now is the time to remedy the situation. Taking into account the fact that the shade acts as one of the communicators with the client audience, then decide in advance with their gamut. Use those colors that in some way characterize the activities of the company. For example, the brand will be engaged in the production of premium segment clothing. The best way to emphasize the premium nature of the product would be to use a black shade.
Conclusion
The perception of the logo is largely based on its shade. For it to be correct, use the appropriate colors in the design of the graphic element. It is also important to choose a suitable font and content for it.
