This article will walk you through some tips and practices that you can incorporate to craft and send the perfect email campaigns to our subscribers.
First, let us build the prospect list.
Email Finder Tool – Building Prospect List
Assume that you have the best email crafted following best practices.
If you don’t have a well-built email list, you wouldn’t be able to get an effective result using perfectly designed emails.
You can use the email finder tools like GetEmail.io to find the correct email address format of any business professional on this planet.
You have both a free plan and paid plan. First, you can use the free plan where you can find up to ten email addresses and then go for the paid plan if you are satisfied with the result.
Now, we can concentrate on designing the email.
The Email Design Stage – Why is it Important?
There is a lot of consideration and decision that’s taken at the email design stage.
Did you know that email designs have a significant impact on the development of emails, their deliverability, and finally, the reader’s experience? This, in turn, has a massive effect on the effectiveness of your emails.
Therefore you should deal with the design stage carefully.
And it would be best if you always put yourself in the shoes of the person (i.e., your prospect) who’s going to read the email.
When people subscribe to your newsletter, they have given you the privilege of trusting you. Hence, it’s your responsibility to offer them things that are valuable to them.
How to decide the element in an email?
To decide this, you must know about the objective of the email and the actual message you wish to convey in your email; besides this, you should see the call to action as well.
In some cases, you may not have a call to action – your email may be purely informational, so you don’t expect any response from your recipients.
Hence, you should consider all these things and make sure that all the elements going in your email are thoughtfully added.
Subject Line – The Starting Point
Everything starts from the email subject lines.
If the starting point is well connected to your message, then your prospect will readily travel through your email.
Hence, you should perform numerous testing on the subject lines to get opened by the recipient.
CTA – The End of the Process
The call to action has a direct relationship with the email subject line. As you know, the subject line entices your prospects to perform an action, and the CTA is that action.
You cannot place an irrelevant CTA in your email and expect people to take action.
And then, you must see where to place the CTA button.
For this, you have to do A/B testing.
Try different positions with different devices, and then choose the places that work well for every device.
I hope you would apply these tips in your email design stage. As long as you are clear with your message and what you want to convey, each element would serve its purpose.